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Product management and UX focused writing aimed at helping software succeed around the world.

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  • 06/26/15--09:03: What If You Knew?
  • Recently, I spoke with a friend of mine who has been in the software space for over 30 years. We were talking about what things have changed over time and what has stayed the same. One area we touched on was usability. In the late 1980s, he was a part of a team of software … Continue reading What If You Knew?

    The post What If You Knew? appeared first on Pendo blog.


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  • 07/31/15--11:33: Why People Choose Companies
  •   This week’s blog comes from our VP of Sales, Chas Scarantino who wanted to share why he chose to work with Pendo. Chas can be reached at chas@pendo.io. Why I Joined Pendo As the first of many blogs at my new role working with Pendo, I think it is important to give some insight … Continue reading Why People Choose Companies

    The post Why People Choose Companies appeared first on Pendo blog.


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  • 09/16/15--13:53: Case Study: Hireology
  •     “My favorite things to build are segments reports to understand how different users engage with our platform.” — Margot Nash, VP of Product “Compared to Google Analytics, Pendo visualizes data in a way that is easier to absorb quickly.” — Jeff Hannan, Data Analytics Manager Hireology’s cloud-based Selection Manager™ helps companies organize their hiring … Continue reading Case Study: Hireology

    The post Case Study: Hireology appeared first on Pendo blog.


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  • 09/29/15--14:49: Using Product Data in Sales
  •   Open up the throttle: Maximize the value of your tools My name is Robert and I wear a sales hat. It’s one of the many hats you wear when you work for a startup. You see, you don’t get involved with startup businesses without knowing that. I’ve heard the term “grunt” thrown around before … Continue reading Using Product Data in Sales

    The post Using Product Data in Sales appeared first on Pendo blog.


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  • 01/05/16--07:05: Case Study: FreeWheel
  •   About FreeWheel FreeWheel’s superior end-to-end technology, premium marketplace, and best in market advisory services power the advertising businesses of the largest media and entertainment companies in the world, including AOL, DIRECTV, Fox, NBC Universal, Turner Broadcasting System and Viacom in U.S., and Sky and Channel 4 in Europe. From our unique position at the center … Continue reading Case Study: FreeWheel

    The post Case Study: FreeWheel appeared first on Pendo blog.


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    Developers love to create new functionality about as much as they dislike the tedious work necessary to get web apps to work well in a wide range of browsers. This work is an expensive time sink. It can slow down the release of valuable features, and it’s a source of frustration that affects your ability to … Continue reading Analysis of Browser User/Market-share, or so long! IE8, 9 and 10

    The post Analysis of Browser User/Market-share, or so long! IE8, 9 and 10 appeared first on Pendo blog.


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      At Pendo, we love being in downtown Raleigh and are always looking to support our tech community. When we have the opportunity to do that for a product that actually helps people, it’s totally win-win. That’s why it’s so exciting to partner with K4Connect. K4Connect is a technology integration company which creates solutions that serve and empower older adults … Continue reading Pendo and K4Connect Join Forces to Help Optimize Technology for Seniors

    The post Pendo and K4Connect Join Forces to Help Optimize Technology for Seniors appeared first on Pendo blog.


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    Guest Post: Special thanks to our guest writer this week: Ilana Zur, Head of the Customer Outreach Team at 40Nuggets. If you’re interested in writing an original guest post for the Pendo blog, please email us an abstract and we’ll be happy to chat. Businesses are constantly looking for ways to improve software products by adding … Continue reading 5 Ways Website Analytics Help Drive Product Success

    The post 5 Ways Website Analytics Help Drive Product Success appeared first on Pendo blog.


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      Product Management, Product Marketing, and Product Data There is a wealth of information, discussion, and opinion out there on the role of a product manager versus that of a product marketing manager. It’s an interesting discussion because the responsibilities of each role can overlap when they are not defined well, and both functions are … Continue reading Data Unifies Two Product Roles

    The post Data Unifies Two Product Roles appeared first on Pendo blog.


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    At the beginning of the year, we launched our first Product Success Survey. We wanted to better understand what dimensions of product data were measured by product teams, and which measures were the most predictive for long-term product success. Over three weeks in January, we surveyed nearly 200 product managers and executives from business and … Continue reading 5 Surprising Things We Learned About Product Data—Results From Our First Product Success Survey

    The post 5 Surprising Things We Learned About Product Data—Results From Our First Product Success Survey appeared first on Pendo blog.


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  • 06/21/16--12:24: Pendo Story: Act-On Software
  • Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Gal Josefsberg is the VP of Product Management and Product Marketing at Act-On. Michael Owsley is a Product Marketing Specialist on his team. Together they have led the implementation of Pendo at Act-On. This implementation […]

    The post Pendo Story: Act-On Software appeared first on Pendo Blog.


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    From the start, Pendo was designed to be more than just an analytics tool. We wanted to make sure that our customers could not only learn more about their products and users, but that they could immediately put those learnings to use.  With “smart” in-application guides, Pendo customers can serve up contextual help, walkthrough tutorials, […]

    The post Pendo Integration with Zapier appeared first on Pendo Blog.


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    Sometimes when you meet a person, you’re immediately impressed by their affable personality and charm. Pendo’s account executive, Michael Hoy has his fair share of sales-y charm, it’s true. But he showed another dimension last month when he and his three daughters attended a Friday afternoon “all hands” company meeting. There were a few things that […]

    The post Valued Employees Create More Value appeared first on Pendo Blog.


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    Data silos are a common problem in organizations. Incompatible tools (and often a dose of departmental territoriality) cause actionable information to become isolated and stuck. Information can’t cohere, and valuable insights are lost. These silos kill the ability to adapt, collaborate, and integrate the big picture. As Patrick Lencioni put it in Silos, Politics, and […]

    The post Free Your Data! Banish Data Silos For Good appeared first on Pendo Blog.


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    Hint: It involves data Yesterday, the folks at MindTheProduct posted the results of a short, informal survey of product managers. They asked one basic, open-ended question: “What’s your #1 biggest product management challenge right now?” There were a range of concerns that were reported, but the top challenge far and away was that product managers […]

    The post Product Managers’ #1 Challenge appeared first on Pendo Blog.


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  • 03/07/17--08:51: Introducing Pendo Mobile
  • Mobile has taken over consumer applications. The average consumer in the US spends 87 hours per month on their smartphones, and 90% of that time is spent in mobile apps. Enterprise mobile applications, so far, have lagged behind these adoption rates, but this is changing. The enterprise mobile app market is growing at 10%, and […]

    The post Introducing Pendo Mobile appeared first on Pendo Blog.


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    To create products that customers love and can’t live without, product managers need to grasp how different types of users engage with their products and features. They need to ask questions like: Which user segments are adopting a new feature at high rates and which ones are sluggish? How can I consolidate various user data […]

    The post Trends Fosters Improved Insights and In-App Analysis appeared first on Pendo Blog.


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    Creating an approach for the new European regulations has been a daunting task for many software companies. But not necessarily for Zmags. Using Pendo, the team is getting the required information in front of each and every customer and keeping detailed documentation to comply with the new laws. Zmags initially purchased Pendo to offer users […]

    The post Zmags Saved Six Weeks of Development Using Pendo to Execute GDPR Strategy appeared first on Pendo Blog.


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    At Pendo, the product and engineering teams use Confluence for almost all knowledge sharing. An idea might start in a meeting or Slack thread but it’s not canon until we’ve captured and shared it in a Confluence doc. It’s the cauldron where data from a variety of sources get mixed into the message—the purpose—of what […]

    The post Why We Built Pendo Reports for Confluence appeared first on Pendo Blog.


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    Pendo customers can now understand and guide users across multi-app portfolios; democratize guide authoring with a new visual design studio; and utilize Pendo in the most demanding enterprise use cases. RALEIGH, NC AND CLEVELAND — OCT 2, 2018 — Pendo, creator of the leading product cloud for digital products and data-driven product teams, today announced […]

    The post Pendo Announces New Features to Power Multi-App Product Portfolios appeared first on Pendo Blog.


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